3.10.2006

Valid Until It's Not


Hollow phrases abound in advertising, but the meaningless statements below are among the best.

"Offer valid while supplies last!"
You mean you'll run out of the product at some point? That's hard to believe. Truly "special" is the offer for a product that is available in infinite quantities.

"This is a limited time offer."
Now you're saying the offer isn't good until the end of time? Garbage.

"Only available at participating locations."
The offer should be accpted, no, celebrated, everwhere in the known/unkown universe, including locations that don't participate, such as your grandmother's house.

"Void where prohibited."
A real deal is above the authorities, valid even where expressly prohibited by state and federal laws.

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