You Can't Handle The Cost

Certain informercials feature products (like the one for a certain Swedish memory foam "sleep system") that are so expensive they won't even tell you the price in the commercial. It's all "benefits" this and "amazing" that. The pricing is so intimidating that it can only be revealed in a second presentation, one you must call to request. The second presentation, in the form of DVD or VHS sales pitch, is free of cost (less S&H) and obligation (less having more trash to clutter your life). This is, essentially, the company saying, "Look, [name of wonder-product]'s so expensive, if we flash the price on the screen, you won't be buying it. You'll think we're overcharging you, which we are." And that'd bad for business.