Many Will Enter, Few Will Win

We can streamline the scratch-lottery process. To make the cycle (purchase-hope-disappointment-purchase) move with greater efficiency, the element of hope should be removed by eliminating the ticket.

A consumer walks into a lottery agent and selects the ticket they'd like to play. The salesperson takes their dollar, gives no ticket and says with a smile, "You didn't win. Would you like to play again?"

The consumer nods, hands the salesperson another dollar, and the wheel of life continues to turn.